Apple Inc. AAPL 77.34
Technology · NASDAQ · Data as of 2026-07-31
Apple Inc. (AAPL) has delivered +8.2% annualized revenue growth, +11.1% earnings growth, and +2.6% dividend growth over 10 years of data. Ranked #141 of 1968 stocks overall and #18 of 362 in the Technology sector by Steady Score.
About Apple Inc.
Company Overview
Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and related accessories and services. Its principal products include iPhone, Mac, iPad, Apple Watch, AirPods and spatial-computing devices, supported by operating systems and custom silicon. Services include the App Store, cloud storage, payments, advertising, digital content and warranties. Products are sold directly and through carriers, retailers and resellers around the world.
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Business Model & Revenue
Revenue comes from device sales and a growing stream of services and subscriptions tied to the installed base. Apple integrates hardware, software, chips and services to create a consistent ecosystem and encourage repeat purchases across products. It outsources much of manufacturing while controlling design, procurement and retail experiences. Product launch cycles, upgrades, services engagement, pricing, component supply, foreign exchange and developer and regulatory relationships drive results.
Key Facts & Market Position
Apple's brand, installed base, proprietary platforms and integrated design create strong customer loyalty and a large distribution ecosystem. iPhone remains the largest product category, making smartphone demand and supplier concentration important. Services diversify revenue and raise regulatory scrutiny of platform practices, while innovation, privacy, supply-chain resilience and competition across devices and artificial intelligence shape its position.