DECKERS OUTDOOR CORP DECK 74.36
Materials · NYSE · Data as of 2026-10-29
DECKERS OUTDOOR CORP (DECK) has delivered +14.5% annualized revenue growth, +51.9% earnings growth, and n/a dividend growth over 10 years of data. Ranked #184 of 1968 stocks overall and #10 of 153 in the Materials sector by Steady Score.
About DECKERS OUTDOOR CORP
Company Overview
Deckers Outdoor designs and markets footwear, apparel and accessories under brands led by UGG and HOKA. UGG is known for casual lifestyle footwear and related products, while HOKA focuses on running, walking and performance shoes. Consumers buy through wholesale partners, brand-owned stores and company websites across the Americas, Europe and Asia-Pacific. Smaller brands serve specialized footwear categories.
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Business Model & Revenue
Revenue comes from selling branded products wholesale to retailers and directly to consumers through e-commerce and stores. Deckers controls brand strategy, product development and marketing while relying largely on independent manufacturers. Direct sales capture retail economics and customer data; wholesale expands distribution. Demand depends on product acceptance, seasonal ordering, inventory availability, pricing and the balance between the UGG and HOKA franchises.
Key Facts & Market Position
Two distinct global brands account for most of the business: UGG in lifestyle and HOKA in performance footwear. This concentration creates strong brand identities but makes results sensitive to fashion shifts and product execution. Technical design, athlete adoption, retailer relationships and disciplined distribution help shape market position, while outsourced production adds supply-chain and sourcing exposure.