DOLLAR GENERAL CORP DG 79.99
Consumer Defensive · NYSE · Data as of 2026-08-27
DOLLAR GENERAL CORP (DG) has delivered +8.1% annualized revenue growth, +0.4% earnings growth, and +8.7% dividend growth over 10 years of data. Ranked #104 of 1968 stocks overall and #5 of 82 in the Consumer Defensive sector by Steady Score.
About DOLLAR GENERAL CORP
Company Overview
Dollar General operates small-format discount stores across the United States, with a large presence in rural and suburban communities. Stores offer frequently purchased items such as food, cleaning supplies, paper products, health and beauty goods, pet supplies, tobacco and seasonal merchandise. A limited assortment, convenient locations and low price points are designed to serve customers making quick fill-in trips close to home.
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Business Model & Revenue
Revenue comes from merchandise sales, with consumable products representing the majority. Dollar General buys at scale, uses centralized distribution and operates compact stores with standardized layouts and staffing. Growth comes from new stores, relocations, remodels and comparable sales, while private brands and discretionary categories can lift margins. Customer traffic, shrink, labor, freight, inventory management, product mix and pressure on lower-income consumers influence profitability.
Key Facts & Market Position
The company's dense network and focus on communities underserved by larger retailers provide convenience and broad geographic reach. Consumables drive frequent visits but generally carry lower margins than seasonal and home products. Dollar General competes with discount, grocery, drug and mass merchants, making price perception, in-stock execution, store standards and supply-chain efficiency crucial to performance.