CLOROX CO CLX 67.6
Consumer Defensive · NYSE · Data as of 2026-10-07
CLOROX CO (CLX) has delivered +2.8% annualized revenue growth, -8.7% earnings growth, and +5.0% dividend growth over 10 years of data. Ranked #329 of 1968 stocks overall and #22 of 82 in the Consumer Defensive sector by Steady Score.
About CLOROX CO
Company Overview
The Clorox Company develops and sells consumer products for cleaning, health, household and lifestyle uses. Its brands include Clorox bleach and disinfectants, Pine-Sol, Glad bags, Fresh Step litter, Brita water filtration, Burt's Bees and Hidden Valley. Consumers buy these products through grocery, mass, club, home-improvement and online retailers, primarily in the United States with selected international markets.
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Business Model & Revenue
Revenue comes from branded packaged goods sold to retailers and distributors. Products are purchased repeatedly, so household penetration, usage, pricing and market share drive sales. Health and Wellness, Household, Lifestyle and International group the portfolio. Advertising and innovation support brands, while resin, chemicals, agricultural inputs, packaging, manufacturing and retailer inventory affect margins and reported volume.
Key Facts & Market Position
Clorox holds focused positions in categories where brand trust and product performance influence frequent purchases. The portfolio spans necessities and more discretionary lifestyle goods, providing varied demand patterns. Concentration in large retailers, private-label competition, cybersecurity resilience and efficient supply recovery are important to sustaining shelf availability and profitability.