KROGER CO KR 64.62
Consumer Defensive · NYSE · Data as of 2026-09-29
KROGER CO (KR) has delivered +3.2% annualized revenue growth, -3.0% earnings growth, and +9.8% dividend growth over 10 years of data. Ranked #415 of 1968 stocks overall and #28 of 82 in the Consumer Defensive sector by Steady Score.
About KROGER CO
Company Overview
The Kroger Co. is one of the largest food retailers in the United States, operating supermarkets, multi-department stores, price-impact stores, pharmacies, fuel centers, and digital grocery services under numerous regional banners. Its stores sell national brands and a broad portfolio of private-label products, including fresh food, household essentials, health items, and general merchandise. Kroger also operates manufacturing plants that supply many of its owned brands.
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Business Model & Revenue
Kroger earns revenue from high-frequency retail purchases in stores and through pickup and delivery channels. Scale supports procurement, distribution, loyalty programs, advertising, data analytics, and private-label manufacturing. Fuel and pharmacy operations broaden customer relationships, while retail media and personalization use shopping data to support promotions and supplier marketing. Thin grocery margins make sales volume, product mix, shrink, labor, logistics, pricing, and supplier terms important to profitability.
Key Facts & Market Position
The company serves a large base of households through regional brands and an extensive loyalty ecosystem. Fresh departments and owned brands help differentiate the offer, while automated fulfillment and delivery expand digital reach. Kroger faces intense competition from supermarkets, mass merchants, warehouse clubs, discounters, restaurants, and online retailers, along with food inflation, wage pressure, theft, pharmacy reimbursement, regulation, and execution risk in large investments.