Monster Beverage Corp MNST 66.97
Consumer Defensive · NASDAQ · Data as of 2026-08-07
Monster Beverage Corp (MNST) has delivered +12.3% annualized revenue growth, +10.0% earnings growth, and n/a dividend growth over 10 years of data. Ranked #348 of 1968 stocks overall and #24 of 82 in the Consumer Defensive sector by Steady Score.
About Monster Beverage Corp
Company Overview
Monster Beverage develops and markets energy drinks under Monster Energy and related brands, along with selected alcohol beverages. Consumers buy its products through convenience stores, supermarkets, mass merchants, gyms and other outlets worldwide. The company focuses on brand development, flavor innovation and sponsorships in action sports, motorsports, gaming and music while using distribution partners to reach retailers.
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Business Model & Revenue
Revenue comes from finished beverage sales and, in some international markets, concentrate arrangements. The Coca-Cola bottling system distributes many nonalcoholic products, while other partners serve additional territories and alcohol channels. Case volume, pricing, package mix and distribution expansion drive sales. Ingredients, cans, freight, promotions and distributor terms affect margins, and new products require retailer acceptance.
Key Facts & Market Position
Monster competes through a concentrated energy-drink identity rather than a broad soft- drink portfolio. Distribution agreements provide global reach while leaving the company focused on brands and product development. Sponsorship marketing is central to positioning, but health regulation, youth-marketing concerns, category competition and dependence on major distributors remain significant.