NIKE, Inc. NKE 66.52
Materials · NYSE · Data as of 2026-10-02
NIKE, Inc. (NKE) has delivered +4.2% annualized revenue growth, +2.9% earnings growth, and +9.3% dividend growth over 10 years of data. Ranked #357 of 1968 stocks overall and #23 of 153 in the Materials sector by Steady Score.
About NIKE, Inc.
Company Overview
NIKE designs and markets athletic footwear, apparel, equipment and accessories under the NIKE, Jordan and Converse brands. Athletes and everyday consumers use its products for running, basketball, football, training and casual wear. The company sells worldwide through its own stores and digital platforms and through wholesale partners such as sporting-goods chains, department stores and specialty retailers.
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Business Model & Revenue
Revenue comes from wholesale product sales and direct-to-consumer sales through NIKE- owned channels. The company controls design, brand marketing and demand creation while relying primarily on independent factories for manufacturing. Product launches, innovation, athlete endorsements and inventory availability drive demand. Direct sales provide retail margins and customer data, while wholesale relationships extend reach; sourcing, freight and promotions affect profitability.
Key Facts & Market Position
NIKE's market position rests on global brands, sports relationships and a broad product pipeline rather than ownership of most factories. Footwear contributes the largest share of sales, creating exposure to fashion and performance trends. Managing channel balance, product scarcity, supplier standards and regional consumer preferences is central to sustaining brand value.