MCDONALDS CORP MCD 70.81
Consumer Cyclical · NYSE · Data as of 2026-08-07
MCDONALDS CORP (MCD) has delivered +1.9% annualized revenue growth, +6.9% earnings growth, and +6.2% dividend growth over 10 years of data. Ranked #241 of 1968 stocks overall and #18 of 214 in the Consumer Cyclical sector by Steady Score.
About MCDONALDS CORP
Company Overview
McDonald's operates and franchises quick-service restaurants serving burgers, chicken, breakfast items, beverages and other menu products. Its brand reaches customers through restaurants, drive-thrus, kiosks, mobile ordering and delivery in markets worldwide. Most locations are run by independent franchisees, while the company operates a smaller group directly and controls brand standards, menu platforms, marketing and restaurant systems.
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Business Model & Revenue
McDonald's earns rent and royalties from franchised restaurants, generally linked to restaurant sales, plus revenue from company-operated stores. Franchisees fund much of the restaurant investment, staffing and local operations. The company often owns or controls sites and leases them to operators. System sales, comparable traffic, pricing, new units and franchisee economics drive revenue and the durability of the network.
Key Facts & Market Position
The combination of franchising and real-estate control distinguishes the model from a simple restaurant operator. Global scale supports advertising, purchasing standards and digital platforms, while menus adapt locally. Brand consistency depends on thousands of franchisees, making operator profitability, food safety, service speed and restaurant reinvestment essential to long-term performance.